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Zappos Bought by Amazon

amazon-buys-zappos

Apparently Zappos has been purchased by Amazon in an all stock transaction. Hat tip to TechCrunch and Sarah Lacy if this is accurate.

Zappos’ CEO, Tony Hsieh, wrote on Twitter 7 hours ago a quote from John F. Kennedy: “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

Update: Letter from Zappos CEO

We plan to continue to run Zappos the way we have always run Zappos — continuing to do what we believe is best for our brand, our culture, and our business. From a practical point of view, it will be as if we are switching out our current shareholders and board of directors for a new one, even though the technical legal structure may be different.

We think that now is the right time to join forces with Amazon because there is a huge opportunity to leverage each other’s strengths and move even faster towards our long term vision. For Zappos, our vision remains the same: delivering happiness to customers, employees, and vendors. We just want to get there faster.

We are excited about doing this for 3 main reasons:

1) We think that there is a huge opportunity for us to really accelerate the growth of the Zappos brand and culture, and we believe that Amazon is the best partner to help us get there faster.

2) Amazon supports us in continuing to grow our vision as an independent entity, under the Zappos brand and with our unique culture.

3) We want to align ourselves with a shareholder and partner that thinks really long term (like we do at Zappos), as well as do what’s in the best interest of our existing shareholders and investors.”

For more, read the rest here.

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